The hero brand archetype
Strength doesn’t come from what you do…
it comes from overcoming the things you thought you couldn’t.
The hero brand archetype
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The hero brand archetype
Strengths
Symbols of bravery
Deliver results, not excuses
Highly disciplined & masterful
The hero brand archetype
Goals
To leave a legacy
To prove their value and skill
To be seen as good, moral citizens
The hero brand archetype
Weaknesses
Can be arrogant or ruthless
Prone to aggressive behavior
Their sacrifices create loneliness
The hero brand archetype
Fears
Failure
Being weak or incompetent
Showing vulnerability
Real life Hero Brands
to see how even the biggest brands utilize their archetypes.Hero Brand Archetype
Now that we’ve covered the basics…
Hero Brand Archetype
TV Show
Emojis
Hero Brand Archetype
Online Entrepreneurs
Lewis Howes // Hero of his own story
I love Lewis Howes.
He teaches you to rise the eff up. He teaches you to show up consistently and work for what you want. He teaches you to dream BIG and to not care if others don’t get it.
“No one is going to give you the power to develop your mental strength, emotional intelligence and physical health to have the life you want. That’s between you and you!” – My fav quote from Lewis Howes
Hero Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Hero Archetype.
The hero brand archetype
The Good Side
Merida
Merida
Merida is a brave (obviously) and strong-willed, but she really doesn’t want to be a princess. When she accidentally turns her mom into a bear, they’re able to bond and learn from each other to put their family back together.
The hero brand archetype
The Bad Side
Shere Khan
Shere Khan
Shere Khan is powerful, charming, terrifying, and he’s got the jungle right where he wants it. He uses fear to intimidate the rest of the animals, making him a perfect example of what happens when Heroes turn to the dark side.
The hero brand archetype
The Good Side
Black Widow
Black Widow
The hero brand archetype
The Bad Side
The Punisher
The Punisher
The hero brand archetype
The Good Side
Harry Potter
Harry Potter
The hero brand archetype
The (one time) Bad Side
James Potter
James Potter
I know he’s not really bad. But when he was younger, he was kind of an arrogant a-hole. Especially to Snape, remember? Luckily, he grew out of it. Let’s just chalk it up to teenage hormones.
The hero brand archetype
The Good Side
Daenerys Targaryen
Daenerys Targaryen
The hero brand archetype
The (kinda) Bad Side
Sandor Clegane
Sandor Clegane
He’s not all bad either, but he definitely has a few of the Hero’s shadow characteristics. He’s ruthless and arrogant, but he did get his faced burned for playing with a toy. So maybe cut him some slack?
Hero Brand Archetype
My favorite part… Music!
Rock n roll, baby
Indestructible // Disturbed
Have you ever heard a better song in your life to get you pumped the heck up to kick some ass? “Determination that is incorruptible.” #boom
Country
Goodbye Earl // Dixie Chicks
While it’s almost the polar opposite of Disturbed, it’s pretty heroic how Maryann and Wanda stepped up and took care of business, right?!
Pop
Roar // Katy Perry
“I got the eye of a lion and a tiger and a champion, and you’re gonna hear me roar (oar, oar, o-a-o-a-rrr).” Or something like that. I don’t listen to pop music. #sorrynotsorry
My favorite Hero song
Rise Today // Alter Bridge
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Hero Brand Archetype.
Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.
Hero Brand Archetype
Social media profiles the Hero will love to follow
@marines
Click to follow on Instagram
@kayla_itsines
Click to follow on Instagram
@marvel
Click to follow on Instagram
@nikewomen
Click to follow on Instagram
Hero Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
Overly Manly Man
These meme’s are hilarious. And the just happen to fit the Hero Brand Archetype perfectly. You’re welcome.
Hero Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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HECK YES YOU ARE, BABY