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The ruler brand archetype
Leaders become great not because of their power, but because of their ability to empower others.
– John Maxwell –
The ruler brand archetype
The ruler brand archetype
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The ruler brand archetype
Strengths
Naturally dominant personalities
Offer security & stability
Sophisticated & authoritative
The ruler brand archetype
Goals
To be powerful & influential
To create wealth & prosperity
To be respected
The ruler brand archetype
Weaknesses
Easily corruptible
Can be too controlling
Can sometimes be entitled/greedy
The ruler brand archetype
Fears
Chaos
Being overthrown
Being seen as weak
Leader
Aristocrat
Politician
Royal
Sovereign
Boss
The ruler brand archetype
Real life Ruler Brands
Real life Ruler Brands
Click the logos
to see how even the biggest brands utilize their archetypes.
to see how even the biggest brands utilize their archetypes.Ruler Brand Archetype
Responsible
Strong
Stable
Confident
Organized
Structured
Now that we,ve covered the basics. . .
Let’s dig into the FUN stuff, yo! 
Ruler Brand Archetype
TV Show
Emojis
Ruler Brand Archetype
Online Entrepreneurs
Success and power are a way of life for the Ruler Brand Archetype. Money is just a tool to achieve their goals, and this mindset means money flows through them easily.
Rulers are all about creating order and structure. They show up in the entrepreneurial world as the ones with proven and tested, step-by-step processes for how to do things.
Amanda Frances // The Money Queen
Amanda is amazing to watch. She’s a true Ruler in that she decides what she wants, then she just makes it happen. Easy as that.
Her methods are a bit more Magician-y than most Rulers, but her ability to strategize and organize her business to achieve MASSIVE results is so inspiring. Basically, she decides what she wants and does whatever she needs to do to make it happen for her – but all in a way that feels aligned to her goals.
Plus, she’s an Oklahoma girl like me, so of course she’s on my list.
Ruler Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Ruler Archetype.
The ruler brand archetype
The Good Side
Elsa
Elsa
She’s literally a queen, so she obviously had to be on this page. She’s not your typical Disney heroine, but she’s better. She’s a strong leader, and even though it took her a minute to figure it out, she brought Arendelle back together again.
The ruler brand archetype
The Bad Side
Randall Boggs
Randall Boggs
Randall is the lizard (?) or maybe snake-y thing with legs (?) jerk that tries to steal the top spot away from from Mike & Sully. Classic Ruler shadow side – afraid of being overthrown. Ugh. I bet he’s even actually slimy.
The ruler brand archetype
The Good Side
Phil Coulson
Phil Coulson
I loved this guy. He was the glue that brought all of the Avengers together, after all! He facilitated the process and inspired his team to work together toward a common goal. #RIP bro.
The ruler brand archetype
The Bad Side
Ego
Ego
He was a little too big for his britches. Yes, he did create an entire universe, but he also used his power for evil things – like trying to murder everyone. But his name is EGO, so we really should have seen it coming, right?
The ruler brand archetype
The Good Side
Minerva McGonagall
Minerva McGonagall
Professor McGonagall is classy, strong, responsible, and kind of a badass. She keeps the kids in line, but leads by example and empowers them to do the right thing.
The ruler brand archetype
The Bad Side
Dolores Umbridge
Dolores Umbridge
Talk about abuse of power, man. She was controlling, abusive, condescending, and just plain mean. Basically, she was a straight-up tyrant. Luckily, she finally got sent to Azkaban where she freaking belongs.
The ruler brand archetype
The Good Side
Robb Stark
Robb Stark
Nooooooooo! I’m still mad about this one. Robb was kind, responsible, and he would have been a freaking fantastic King. That effing old man is one of the worst characters. Luckily, Arya finally took care of him.
The ruler brand archetype
The Bad Side
Night King
Night King
This guy is pretty terrifying. And he doesn’t even speak?! But I bet it takes some strong leadership skills to organize an entire army of undead zombie things.
Ruler Brand Archetype
My favorite part… Music! 
My favorite part… Music!
Rock n roll, baby
Cryin’ Like A B*tch // Godsmack
Rulers ain’t no b*tches. They’re tougher than nails – Godsmack can promise you that.
Country
Rock My World // Brooks & Dunn
This video is unbelievably cheesy. But that little country girl is a total bosslady. She wears snakeskin boots and looks good in her denim and pearls.
Pop
Fight Song // Rachel Platten
My favorite Ruler song
Show Me A Leader // Alter Bridge
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Ruler Brand Archetype.
Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.
Ruler Brand Archetype
Social media profiles the Ruler will love to follow
@kensingtonroyal
Click to follow on Instagram
@travelandleisure
Click to follow on Instagram
@rollsroycecars
Click to follow on Instagram
@csiriano
Click to follow on Instagram
Ruler Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
You can absolutely be a classy lady AND drop f-bombs.
Ruler Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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creator brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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