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The regular gal brand archetype
One of the most sincere forms of respect is actually listening to what another person has to say
The regular gal brand archetype
The regular gal brand archetype
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The regular gal brand archetype
Strengths
Down-to-earth and relatable
Action-oriented
Easy to talk to/approachable
The regular gal brand archetype
Goals
To make everyone feel accepted
To create strong communities
To have meaningful connections
The regular gal brand archetype
Weaknesses
Can be victims or complainers
Often lose their own identity
Can be overly pessimistic
The regular gal brand archetype
Fears
Being left out
Standing out from the crowd
Being exploited
Realist
Everyman
Girl Next Door
Neighbor
Orphan
Citizen
The regular gal brand archetype
Real life Regular Gal Brands
Click the logos
to see how even the biggest brands utilize their archetypes.
to see how even the biggest brands utilize their archetypes.Regular Gal Brand Archetype Regular Guy Brand Archetype
Authentic
Honest
Empathetic
Practical
Hardworking
Reliable
The regular gal brand archetype
Now that we’ve covered the basics…
Now that we’ve covered the basics…
Let’s dig into the FUN stuff, yo! 
Regular Gal Brand Archetype Regular Guy Brand Archetype
TV Show
Emojis
Regular Gal Brand Archetype Regular Guy Brand Archetype
Online Entrepreneurs
The Regular Guy/Gal Brand Archetype is one of my favorites for entrepreneurs.
They’re the sterotypical “girl next door” type that you want to be around all the time. They’re positive and optimistic, but they know how to keep it real, too.
Taylor Lee // Business & Marketing Coach
I love Taylor. She’s down-to-earth, she’s relatable, she’s fun, and she makes everything SO EASY to understand.
She has a unique way of breaking down abstract ideas into concrete steps to achieve your goals. And she gives away a shit-ton of free content. Not the fluffy crap, either. Like real, actionable, content.
Regular Gal Brand Archetype Regular Guy Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Regular Gal Archetype.
The regular gal brand archetype
The Good Side
Lilo Pelekai
Lilo Pelekai
Aw, I love Lilo. She’s a little bit weird, but all she wants is to have a deep connection with someone. Then she finds Stitch! He’s crazy and kind of mean, but she turns him around.
The regular gal brand archetype
The Bad Side
Stinky Pete
Stinky Pete
All of those years he spent on a shelf with no love turned him into a bitter, old, a-hole. He tried to keep Woody and the gang away from their kiddos, but he ended up getting sent home with a little girl who probably loved him.
The regular gal brand archetype
The Good Side
Spider-Man
Spider-Man
He is PERFECT for the Regular Guy archetype – after all, he’s the friendly neighborhood superhero! I love that he’s crazy smart but also really humble. Plus Tom Holland is adorable.
The regular gal brand archetype
The Bad Side
Foggy Nelson
Foggy Nelson
I know Foggy isn’t a bad guy – not even close, really – but he deserted his best buddy when he found out about his secret identity. #rude I guess he made up for it, though. But I’m still mad.
The regular gal brand archetype
The Good Side
Neville Longbottom
Neville Longbottom
Neville has always been a great friend to Harry. And everyone else, really. He started off a little bit shy, but he turned out to be a pretty resilient character. Also, he got really hot.
The regular gal brand archetype
The Bad Side
Crabbe and Goyle
Crabbe and Goyle
These guys just wanted to fit in with Malfoy and his crew. They’re followers and people pleasers. They probably wouldn’t have been bad in the first place if they had some different friends.
The regular gal brand archetype
The Good Side
Jon Snow
Jon Snow
He’s my favorite. I feel like I’ve probably said that before about someone else, but I mean it this time. He’s honest, humble, effing hot, practical, reliable, effing hot, and a great big brother. And he’s hot.
The regular gal brand archetype
The Bad Side
Myrcella Baratheon
Myrcella Baratheon
Myrcella was just a sweet kid. She didn’t know how gross her parents were. Barf. So she can’t really be a bad guy, but her Lannister name just keeps her in this column. #RIP
Regular Gal Brand Archetype Regular Guy Brand Archetype
My favorite part… Music! 
My favorite part… Music!
Rock n roll, baby
Here’s to Us // Halestorm
Lzzy Hale’s got some pipes, dude.
Country
Pickup Man // Joe Diffie
He’s your typical guy next door, right? Maybe?
Pop
Hand In My Pocket // Alanis Morissette
She’s definitely a girl next door. Gah, I love her.
My favorite Regular Gal song
Soulcreek // Black Stone Cherry
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Regular Guy/Gal Brand Archetype.
I love this song.
Black Stone Cherry is my favorite blues-y southern rock band. I may or may not have seen them like 12 times. I have.
Regular Gal Brand Archetype Regular Guy Brand Archetype
Social media profiles the Regular Gal will love to follow
@budweiser
Click to follow on Instagram
@wrangler
Click to follow on Instagram
@pizzablonde
Click to follow on Instagram
@msrachelhollis
Click to follow on Instagram
Regular Gal Brand Archetype Regular Guy Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
Step Brothers
I’m usually not a big Will Ferrell fan, (Elf being the exception) but Step Brothers is pretty freaking hilarious.
Regular Gal Brand Archetype Regular Guy Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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creator brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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