The performer brand archetype
Dance. Smile. Giggle. Marvel. TrUSt. HOPe. lOVe. WISH. BelIeVe. Most of all, enjoy every moment of the journey and appreciate where you are.
The performer brand archetype
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The performer brand archetype
Strengths
Light-hearted and uplifting
Always lives in the moment
Good at playing devil’s advocate
The performer brand archetype
Goals
To lighten up the world with humor
To make people appreciate life
To have and create a good time
The performer brand archetype
Weaknesses
Can be disrespectful/insensitive
Often frivolous or time-wasters
Uses humor to deflect trauma
The performer brand archetype
Fears
Boring others
Being bored
Feeling unfulfilled
Real life performer examples
to see how even the biggest brands utilize their archetypes.Performer Brand Archetype
Performer Brand Archetype
TV Show
Emojis
Performer Brand Archetype
Online Entrepreneurs
Performers are another one of the most misunderstood Brand Archetypes.
They aren’t just crackin’ jokes and goofin’ off all the time. There’s a method to their madness (pun intended). They want people to enjoy their life. They want people to live in the moment. They want people to revel in the process.
Bushra Azhar // The Persuasion Revolution
OMG y’all. Bushra is seriously one of the most hilarious humans to ever exist. I’m kinda in love with her. PLUS she knows her shit.
She’s all about “helping tiny businesses make big bucks using the psychology of persuasion” and she does it in the most entertaining way possible.
You are SERIOUSLY missing out if you don’t go follow her stuff right now.
Performer Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Performer Archetype.
The performer brand archetype
The Good Side
Timon and Pumbaa
Timon and Pumbaa
I don’t think you can find a better example of characters for this one. They’re spontaneous, they’re funny, they always live in the moment, and they’ll dress in drag and do the hula for their buddy. #hakunamatata
The performer brand archetype
The Bad Side
Gaston
Gaston
Gaston is so afraid of other people thinking he’s boring that he puts on a show for the whole town. He sings, dances, and kisses a whole-lotta ass to make people like him. Ew.
The performer brand archetype
The Good Side
Deadpool
Deadpool
I mean, do I really need to explain this one? Plus, Ryan Reynolds looks pretty good in that outfit, right?
The performer brand archetype
The Bad Side
Loki
Loki
In the Comics, Loki was always a prankster. He was mischievous and constantly playing tricks on people. Unfortunately, he’s not as funny in the movies. But he’s still pretty fun to watch.
The performer brand archetype
The Good Side
Fred & George
Fred & George Weasley
Fred and George cause a little bit of trouble, but these two are great. They’re brilliant, really. And they eventually open a joke shop called Weasleys’ Wizard Wheezes. Fun, right? #RIPFred
The performer brand archetype
The Bad Side
Bellatrix Lestrange
Bellatrix Lestrange
She’s pretty much the worst. She enjoyed torturing and killing people. Ugh.
The performer brand archetype
The Good Side
Tyrion Lannister
Tyrion Lannister
Tyrion is one of my favorite characters. You can always count on him to lighten the mood. Even when he’s about to be killed, or when he’s being passed around like a kidnapped-hot-potato, he’s still crackin’ jokes.
The performer brand archetype
The Bad Side
Ser Bronn
Ser Bronn
He does kill people for money, so he couldn’t really go on the good side. Buuuut he also protects people (also for money). Aside from that, he’s actually hilarious. I like him.
Performer Brand Archetype
My favorite part… Music!
Rock n roll, baby
Death to all but metal // Steel Panther
This song is a joke.
Country
Show them to me // Rodney Carrington
Also a joke.
Pop
What does the fox say // Ylvis
Again… joke.
My favorite Performer song
Hollywood In Kentucky // Black Stone Cherry
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Performer Brand Archetype.
I love these guys.
“Come on y’all, we all have to lighten up.”
Perfect, right?
Performer Brand Archetype
Social media profiles the Performer will love to follow
@theonion
Click to follow on Instagram
@satiregram
Click to follow on Instagram
@beigecardigan
Click to follow on Instagram
@fashiondads_
Click to follow on Instagram
Performer Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
It could be a picture, a person, a gif, a video, a meme, or something else.
It’s a surprise for each Brand Archetype!
These would by my children.
Performer Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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creator brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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HECK YES YOU ARE, BABY