The maverick brand archetype
Speak boldly and with intellect. Never hush your voice for someones comfort. Speak your mind.
The maverick brand archetype
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The maverick brand archetype
Strengths
Challenges the status quo
Passionate and empowered
Unafraid to take risks
The maverick brand archetype
Goals
To inspire radical change
To do things differently/better
To be free from establishment
The maverick brand archetype
Weaknesses
Can be destructive/dangerous
Easy to “cross the line”
Often alienates friends/supporters
The maverick brand archetype
Fears
Being weak or powerless
Being seen as boring
Being seen as a sellout
Real life Maverick Brands
to see how even the biggest brands utilize their archetypes.Maverick Brand Archetype
Now that we finished the basics. . .
Maverick Brand Archetype
TV Show
Emojis
Maverick Brand Archetype
Online Entrepreneurs
I love me some Mavericks. I’m always drawn to them. I think it’s because they aren’t scared to say all the things I want to say. But I’m workin’ on that.
I think sometimes they get a bad rap, but they’re mostly just misunderstood. Luckily, they don’t care.
Mark Manson // Doesn’t Give a F*CK
Oh how I want to be best friends with Mark.
His first book is called “The Subtle Art of Not Giving a F*ck” and it’s freaking amazing. I read it in like, 2 days. Then I read it again immediately. His second book is equally as awesome. And I’m subscribed to his articles. I’d subscribe twice if that meant anything.
Maverick Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Maverick Archetype.
The maverick brand archetype
The Good Side
Mulan
Mulan
Mavericks don’t just break rules for the hell of it. They’re agents of change. And Mulan is no exception. She isn’t afraid to do whatever it takes to protect her family. Even pretending she’s a dude.
The maverick brand archetype
The Bad Side
Sid Phillips
Sid Phillips
I’m all for kids being a little rebellious and pushing boundaries. But Sid catapulted over “the line” into out-of-freaking-control territory. He’s sadistic, destructive, and generally just a dick.
The maverick brand archetype
The Good Side
Jessica Jones
Jessica Jones
I’m totally in love with Jessica and her shitty attitude. She does whatever she wants. She never does anything she doesn’t wanna’ do. But she still cares deeply about her friends. Plus she wears a bitchin’ leather jacket.
The maverick brand archetype
The only kinda Bad Side
Elektra Natchios
Elektra Natchios
Yeah, sometimes Elektra is bad. But sometimes she’s not. She pretty much just does whatever she feels like doing and she doesn’t really care what anyone thinks about it. She’s a badass.
The maverick brand archetype
The Good Side
Sirius Black
Sirius Black
Sirius ain’t afraid to break aaallll the rules. He’s was a rebel from the beginning when he was sorted into Gryffindor instead of Slytherin. Then, he busted outta’ Azkaban to expose Ron’s rat for the murderous traitor he was. RIP, bro.
The maverick brand archetype
The Bad Side
Lucius Malfoy
Lucius Malfoy
The “shadow side” of the Maverick would includes descriptors like destructive, dark or bad, out of control, and illegal. I don’t think anyone would argue that Lucius fits the bill.
The maverick brand archetype
The Good Side
Jaime Lannister
Jaime Lannister
Sure, he’s got his flaws (like bangin’ his sister, among other things). And killing his boss didn’t do much for his popularity – even though he was crazy and probably deserved it – it sure as heck started a revolution.
The maverick brand archetype
The Bad Side
Ramsay Bolton
Ramsay Bolton
He might be one of the most evil characters that has ever existed. He murders his whole family, cuts off Theon’s favorite appendage, and “takes advantage” of Sansa. Fortunately, she feeds him to some hungry dogs.
Maverick Brand Archetype
My favorite part… Music!
Rock n roll, baby
World on Fire // Slash & Myles Kennedy
Myles said it’s about “living your life with no regrets. Doing what you want – doing whatever makes you happy.” Sooo…sex, drugs, and rock n roll, obviously.
Country
Family Tradition // Hank Williams Jr.
Hank Williams Jr. ain’t gonna’ be held to the same standards as his daddy. He makes his own rules. He’s gonna’ drank, roll smoke, and live out all the songs he wrote.
Pop
BITCH // Meredith Brooks
My middle school anthem right here, y’all. Who said all girls had to be innocent and sweet, anyway? Screw that noise. “I’m a little bit of everything all rolled into one.” Boom.
My favorite Maverick song
30/30-150 // Stone Sour
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Maverick Brand Archetype.
Talk about sparking a revolution.
I tried to tell you but you simply obeyed • They didn’t listen so they threw you away
Now all you do is talk • I don’t wanna hear your bullshit • Is this what you want?
#CMFT
Maverick Brand Archetype
Social media profiles the Maverick will love to follow
@rebelsrefinery
Click to follow on Instagram
@betches
Click to follow on Instagram
@oculustattoo
Click to follow on Instagram
@revbrewchicago
Click to follow on Instagram
Maverick Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
I had about 867 different things I wanted to put in this section, but I finally narrowed it down to these 3.
You can’t have a Maverick page without Grumpy Cat. He’s should be the official symbol, right?
Maverick Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
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HECK YES YOU ARE, BABY