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The lover brand archetype
Whatever it is that stirs your soul, listen to that. Everything else is just noise.
– Nicole Lyons –
The lover brand archetype quote
The lover brand archetype quote
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The lover brand archetype
Strengths
Physically/emotionally appealing
Intuitive; customers feel understood
Deeply passionate (not only romantically)
The lover brand archetype
Goals
To build meaningful relationships
To inspire love and be loved
To create emotional experiences
The lover brand archetype
Weaknesses
Can sometimes objectify desires
Often lose their own identity
Prone to jealousy & addiction
The lover brand archetype
Fears
Being alone
Feeling invisible/being unnoticed
Being rejected or unloved
Friend
Sensualist
Romantic
Hedonist
Enthusiast
Partner
The lover brand archetype examples
Real life lover Brands
Click the logos
to see how even the biggest brands utilize their archetypes.
to see how even the biggest brands utilize their archetypes.Lover Brand Archetype
Seductive
Indulgent
Passionate
Intimate
Sensual
Emotional
The lover brand archetype examples
Now that we,ve covered the basics. . .
Let’s dig into the FUN stuff, yo! 
Lover Brand Archetype
TV Show
Emojis
Lover Brand Archetype
Online Entrepreneurs
Lover’s often get stereotyped into being these over-sexualized, over-indulgent, over-everything people. And sometimes they are (I mean, stereotypes come from somewhere, right?), but in branding, this can be a very good thing. Ever heard that sex sells…? It does.
But it isn’t always sexual. Sometimes it’s about food. I’m kidding. But really, it’s about more than sex and food. The Lover Brand Archetype celebrates this high level of passion. They want deep connections with people. They want to create passion, pleasure, love, and desire.
Danielle LaPorte // Speaker + Course Creator
Just like it says in her Insta bio, Danielle is an “opinionated introvert often mistaken for an extrovert” and she write about stuff she finds in the cosmos… mostly love. Which makes her the absolute PERFECT freakin’ fit for the Lover archetype, right?!
She’s living proof that sticking to what lights up your soul is the only way to live – she’s a member of Oprah’s Super Soul 100!
She also has an amaze-balls book called The Desire Map that has been translated into ten languages, a day planner system, an online course.
Lover Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Lover Archetype.
The lover brand archetype
The Good Side
Jasmine
Jasmine
Jasmine just wants some passion in her life. She doesn’t want to be a “prize” for any old suitor that walks in off the street; she wants true love (doesn’t everyone?!). Luckily she gets her prince and a bonus monkey. What a deal.
The lover brand archetype
The Bad Side
Cruella De Vil
Cruella De Vil
Cruella might be the worst villain in the history of villains. Who could hurt sweet little puppies?! And all because she wants to look fancy in her fur coats. Barf.
The lover brand archetype
The Good Side
The Wasp
The Wasp
Wasp works with Ant-Man to fight bad guys in the Marvel world. She also designs costumes for the heroes, making her a bit of a Lover! P.S. I love Paul Rudd.
The lover brand archetype
The Bad Side
Killgrave
Killgrave
Gah, he’s such a cool bad guy! He controls people through pheromones. Weird, right? He’s in love with Jessica Jones, but she doesn’t love him back so he just decides to make her love him. Ew.
The lover brand archetype
The Good Side
Ron Weasley
Ron Weasley
Ron is a great friend and partner to Harry. He’s enthusiastic and passionate. (See they aren’t all about sex.) (But there is probably some Harry/Ron fan-fiction out there somewhere.)
The lover brand archetype
The Bad Side
Professor Quirrell
Professor Quirrell
Professor Quirrell gets so caught up in passion for his cause and trying to please Voldemort that he loses his own identity. And the back of his head. And his life.
The lover brand archetype
The Good Side
Shae
Shae
Even though Shae used to be a prostitute, she really did love Tyrion. But her passions got the better of her when she thought Tyrion betrayed her and she decided to tell a few lies. Then he had to kill her. Boo.
The lover brand archetype
The Bad Side
Cersei Lannister
Cersei Lannister
Say what you will about Cersei, but man, lady’s got some passion. She loved her kids fiercely. Unfortunately, she also loved her brother… fiercely… gross.
Lover Brand Archetype
My favorite part… Music! 
My favorite part… Music!
Rock n roll, baby
Dirty Diana // Shaman’s Harvest
I know this is a cover, but I like this one better. MJ is a little too much of a Lover, ya know? But this version rocks. And Diana is so dang dirrrrty that I had to put it on this page.
Country
Ol’ Red // Blake Shelton
Sometimes you’re a passionate Lover, catch your wife cheating, get sent to prison, get the prison Bloodhound to fall in love with a Bluetick Hound, then escape from prison. “Love got me in here, and love got me out.”
Pop
The Edge Of Glory // Lady Gaga
A lot of Lady Gaga’s songs would fit, but I especially love this one. She wrote it in 10 minutes on the night her grandpa died. She said, “He won at love with Grandma, and he’s on the edge of a glorious moment.”
My favorite Lover song
Song #3 // Stone Sour
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Lover Brand Archetype.
I absolutely love this song. And every other song from Stone Sour. And Slipknot. Actually, I’m just in love with Corey Taylor. #cmft
Lover Brand Archetype
Social media profiles the Lover will love to follow
@desiperkins
Click to follow on Instagram
@louboutinworld
Click to follow on Instagram
@chanelofficial
Click to follow on Instagram
@hillaryzio
Click to follow on Instagram
Lover Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
Overly-attached girlfriend always cracks me up. But this one is my favorite.
And while I’m usually not a big Ryan Gosling fan, I thought this one was pretty perfect for this page.
You’re welcome.
Lover Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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creator brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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