The innocent brand archetype quote
Your value doesn’t decrease based on someone else’s inability to see your worth
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The innocent brand archetype
Strengths
Highly optimistic
Always strive to do the right thing
Cheerful and trustworthy
The innocent brand archetype
Goals
To create happiness for all
To find beauty in simplicity
To be deeply fulfilled
The innocent brand archetype
Weaknesses
Naiveté can endanger others
Often unrealistic or in denial
Can be seen as boring or “too nice”
The innocent brand archetype
Fears
Punishment
Being seen as bad or harmful
Negativity will ruin the world
Real life lnnocent Brands
to see how even the biggest brands utilize their archetypes.Innocent Brand Archetype
Innocent Brand Archetype
TV Show
Emojis
Innocent Brand Archetype
Online Entrepreneurs
I feel like the Innocent Brand Archetype gets a bit of a bad rap sometimes. People think they’re all snuggles and rainbows and rose-colored-glasses all the time, but that’s not the case at all.
Innocent entrepreneurs value simplicity and happiness above all else. They want to be surrounded by things that make them happy and they want to create things that make others happy. And there ain’t nothin’ wrong with that, y’all.
Kaela & Lisa // Rise Leadership Circle
If you love people who practice what they preach as much as I do, then you’ll love this mother-daughter team that I’m so proud to call real-life friends. They are like freakin rays of sunshine personified.
But not only that… they are absolute *geniuses* at what they do. They’ll help you recognize (and CHARGE) your worth in a way you never thought was possible.
Innocent Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Innocent Archetype.
The innocent brand archetype
The Good Side
Snow White
Snow White
She’s definitely the most pure, sweet, innocent Disney princess. I mean, she lived with 7 dudes and nothin’ happened. She might be just a little bit too innocent for my tastes, though.
The innocent brand archetype
The Bad Side
Alpha Dog
Alpha Dog
He tries to be a big, tough guy. But he’s just doing what he’s told. I honestly don’t believe it’s possible for a dog to be bad anyway, they just react on instinct. They’re all just sweet babies that want love.
The innocent brand archetype
The Good Side
Captain America
Captain America
He’s my absolute favorite Marvel superhero. He’s humble, he’s optimistic, he always tries to do the right thing, and he looks pretty dang good in his tights – all the best qualities in a hero.
The innocent brand archetype
The Bad Side
Winter Soldier
Winter Soldier
Bucky is another example of how the Innocent can be easily corrupted. He was Steve’s best friend, but then he forgot who he was and was convinced to be a bad guy?! Poor Steve was so confused at first.
The innocent brand archetype
The Good Side
Ginny Weasley
Ginny Weasley
Ginny is a perfect example of the Innocent Brand Archetype! She’s an optimistic dreamer that loves Harry (and gets him!). She may be a little too trusting (really? you listened to a book?), but she came out on top.
The innocent brand archetype
The Bad Side
Draco Malfoy
Draco Malfoy
He’s definitely not a good guy… but he was corrupted at an early age by his evil family. That’s not entirely his fault, right? He was scared of them so he just did what they wanted him to do!
The innocent brand archetype
The Good Side
Sansa Stark
Sansa Stark
Sansa started out the series as the ultimate doe-eyed Innocent. She was naive to a fault, which is probably the best way to get murdered in Westeros. Luckily, she outgrew most of her naiveté, but kept her heart.
The innocent brand archetype
The Bad Side
Tommen Baratheon
Tommen Baratheon
Tommen is just another victim of his fear of being punished. He does what his mommy tells him, he does what his sister-wife tells him, he does what his grandfather tells him, then he jumps out the window. The end.
Innocent Brand Archetype
My favorite part… Music!
Rock n roll, baby
Sweet Freedom // Apollo Under Fire
It’s all about just “being free to be.” That’s the ultimate goal of the Innocent Archetype – to live simply, be happy, and to be free to be their true selves.
Country
Another Day in Paradise // Phil Vassar
This song is so sweet, right? It’s so happy and optimistic. He doesn’t care about all the trouble or bad luck, he’s just grateful for his life – his paradise.
Pop
Shake it Off // Taylor Swift
While I’m not usually a pop fan, I actually love this song. The message is such a great example of the Innocent Archetype, too – just keep doing what you’re doing and be yourself.
My favorite Innocent song
My Champion // Alter Bridge
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Innocent Brand Archetype.
Alter Bridge is one of absolute favorite bands ever.
I think I might actually be in love with Myles Kennedy.
Innocent Brand Archetype
Social media profiles the Innocent will love to follow
@nintendoamerica
Click to follow on Instagram
@hudsondoodlebear
Click to follow on Instagram
@methodproducts
Click to follow on Instagram
@pretty_farmgirl
Click to follow on Instagram
Innocent Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
The LEGO Movie
This might be my favorite movie ever.
I promise I’m not 5 years old, but I would watch this movie every single day if my husband wouldn’t bitch about it.
Maybe it has something to do with my love for Chris Pratt? Who knows. EVERYTHING IS AWESOOOMMMEEEE!!!!!!
Innocent Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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ruler brand archetype examples
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HECK YES YOU ARE, BABY