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The Creator Brand Archetype
You are not thrown into the fire. . . you are the fire.
The creator brand archetype
– Mama Indigo –
What the eff even are brand archetypes?!
Archetypes were first introduced by famous psychologist Carl Jung way back in the 1940’s.
If you wanna’ know more about the Jung’s theory, you can read my post over here, or you could just Google it because there are about a gajillion and one articles out there that talk about them.
So instead of trying to summarize his life’s work, this page is my version of how you can apply these babies to your business & life.
Let’s dive the heck in.
The creator brand archetype
Strengths
Thinking “outside the box”
Pushing boundaries
Skillfully executing abstract ideas
The creator brand archetype
Goals
To create things of lasting value
To continually enhance their skill
To fully express themselves
The creator brand archetype
Weaknesses
Extreme perfectionism
Sometimes impractical
Can be insensitive or arrogant
The creator brand archetype
Fears
Mediocrity
Being seen as a sellout
Not being able to execute a vision
Artist
Entrepreneur
Dreamer
Visionary
Storyteller
Inventor
The creator brand archetype
Real life Creator Brands
Click the logos
to see how even the biggest brands utilize their archetypes.
to see how even the biggest brands utilize their archetypes.Creator Brand Archetype
Creative
Authentic
Imaginative
Skilled
Expressive
Innovative
Now that we ’ ve covered the basics. . .
Let’s dig into the FUN stuff, yo! 
Creator Brand Archetype
TV Show
Emojis
Creator Brand Archetype
Online Entrepreneurs
The Creator is one of my favorite Brand Archetypes because it’s my primary Brand Archetype. So I’m just a little bit biased.
But here’s the cool thing: pretty much every, single entrepreneur that has ever existed has at least a little bit of the Creator somewhere in them. You have to be a creative thinker to be an entrepreneur. There’s no way around it.
Sara Dann // Online Business Coach
Sara is my favorite example of the Creator for one reason – simplicity. I’ve worked with a her a few times, and lemme’ tell ya… she practices what she preaches y’all.
I love the simplicity of her brand. Everything from her marketing strategies to her website design are incredibly simple and incredibly clear. And bonus, those same principles carry all the way through into the delivery of her courses and programs.
Oh, and she’s KILLING IT with her creative approaches to content creation – be sure to check out her Show Up and Blow Up Card Deck!
Creator Brand Archetype
Fictional Characters
Did you know that the archetypes all have a “shadow side” too? That’s why I’m showin’ ya the GOOD and the BAD side, so make sure to hover over the imagesto learn how each character fits the Creator Archetype.
The creator brand archetype
The Good Side
Flik
Flik
Flik is the ultimate Creator. Honestly, he’s an entrepreneurial genius. His inventions are pretty sweet, and he never gives up! Even when all the other ants think he’s crazy, he saves them from the evil Hopper and his gang of food hogging jerks.
The creator brand archetype
The Bad Side
Syndrome
Syndrome
Syndrome represents the dark side of the Creator Archetype. He’s obsessive and arrogant, but he’s incredibly smart and his inventions are pretty amazing. Creator villains are usually the hardest ones to defeat!
The creator brand archetype
The Good Side
Daredevil
Daredevil
Matt’s powers are truly incredible. He went blind in an accident as a kid, but since then, he has continued to develop enhanced control and skill to express himself (and kick ass) with his other 4 senses.
The creator brand archetype
The Bad Side
Mystique
Mystique
Mystique is a mutant / supervillian / assassin / shapeshifter / Creator Archetype. She’s highly skilled at mimicking others, both in appearance and voice, which she uses to her advantage.
The creator brand archetype
The Good Side
Cedric Diggory
Cedric Diggory
Before Robert Pattinson went all sparkly-emo, he was Cedric Diggory in HP. Cedric was highly skilled and a natural leader, making him a perfect Creator. But then he got murdered. Ugh.
The creator brand archetype
The Bad Side
Voldemort
Voldemort
Gah, isn’t he such a good villain?! I mean, he’s just so terrible, but he’s so smart, right? My personal fav is the Chamber of Secrets when he uses a book to wreak all kinds of havoc. He really is the BEST Creator villain.
The creator brand archetype
The Good Side
Samwell Tarly
Samwell Tarly
Sam could easily have been a Sage, but not today! His Creator side is often overlooked. He’s a highly intelligent, outside-the-box thinker that saves the day on more than one occasion with his creative thinking.
The creator brand archetype
The Bad Side
Joffrey Baratheon
Joffrey Baratheon
Yikes. Remember I said that Creators usually make the worst villains (best villains?) and Joffrey is no exception. This guy is just pure evil. But it does takes some serious creativity and imagination to come up with the shit he pulls.
Creator Brand Archetype
My favorite part… Music! 
My favorite part… Music!
Rock n roll, baby
Words As Weapons // Seether
“All I really want is something beautiful to say.” That pretty much sums up the Creator mentality. We (I’m a creator!) have a strong internal drive to create on our own terms.
Country
The Devil Went Down to Georgia // Charlie Daniels Band
I mean, how confident must you be in your craft to challenge the actual devil…? But good thing Johnny’s a Creator because he is the best there’s ever been.
Pop
Applause // Lady Gaga
One of the flaws of a Creator is the tendency to be a bit of a prima-donna.But hey, at least we have the skill to back it up! I kid… I actually have a lot of respect for this badass lady!
My favorite Creator song
Live Loud // Eye Empire
If you don’t know me yet, you should know I’m a bit of a music snob. And I’m really proud of it.
Sure, I can appreciate the occasional pop-y song for fun, but my heart lies with the true musicians who write and play their own music.
So it’s only fitting that this is my favorite song for the Creator Brand Archetype.
I absolutely love this song. It embodies all of the positive and negative aspects that the Creator lives with day-to-day.
Creator Brand Archetype
Social media profiles the Creator will love to follow
@thehappyevercrafter
Click to follow on Instagram
@guy_tang
Click to follow on Instagram
@alibrownie
Click to follow on Instagram
@oculustattoo
Click to follow on Instagram
Creator Brand Archetype
Random internet thing
You never know what’s gonna’ show up in this section
It could be a picture, a person, a gif, a video, a meme, or something else. It’s a surprise for each Brand Archetype!
Samantha James // Just Friends
Okay, this is totally a joke. #duh
But I am in love with this movie. I watch it approximately 186 times every year. And this clip is my favorite.
Creator Brand Archetype
Hey new friend!
Hey there, I’m Brooke!
I’m here to help you use your personality to stand out boldly and attract your ideal clients like a freakin’ magnet.
I just want you to focus on being you.
Because YOU are your differentiator.
YOU are your unique selling proposition.
YOU are your special sauce.
YOU are what your clients can’t get anywhere else.
Just let me teach you how to finally use it.
Learn how I can help
I know this was super fun and all, buuuuut….
Human brains are crazy, complex, amazing things, y’all
No one fits perfectly inside only 1 of 12 boxes
That’s why when you work with me, we find your top 3 Brand Archetypes and teach you how to apply the principles to your brand in a way that connects with your ideal audience on a primal, emotional level (hint: that’s where people make decisions). The better you understand your brand (and yourself), the better you can communicate your value.
Learn more about the other Brand Archetypes by clicking the images below.
caregiver brand archetype examples
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creator brand archetype examples
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explorer brand archetype examples
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hero brand archetype examples
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innocent brand archetype examples
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lover brand archetype examples
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magician brand archetype examples
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maverick brand archetype examples
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performer brand archetype examples
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regular gal brand archetype examples
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ruler brand archetype examples
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